The Systems Entrepreneur: What’s in a name?

This blog originally appeared on the Kumu Medium channel. 

‘Systems leader’, ‘systemsprenuer’, or ‘systems entrepreneur’. Pick your favorite. Regardless of which one you go for, the concept is emerging with SSIR, HBR and MIT all using it, along with a cluster of philanthropic foundations and consultancies.

But what defines a systems entrepreneur?

Their intention is systemic change

Systems theory tells us that we don’t actually ‘change systems’, instead we cultivate the conditions that encourage a system to change itself.Nevertheless, the defining characteristic of a systems entrepreneur is their understanding that things don’t change if we work only on the symptoms of major problems. We have to understand the underlying forces that keep things as they are.

So, rather than take ‘ugly’ fruit that might otherwise be thrown away and turn it into healthy snacks, a systems entrepreneur would ask ‘why is fruit being wasted in the first place?’

They might convene the food industry giants, the policy changers, the social entrepreneurs and ask them to share their experience of the problem. Map the current dynamics together to help the system see itself better. They might use this intelligence to come up with a plan. Find resources to build connections across the system, create documentaries that highlight the current problems of the food system, build accelerators for the most promising alternatives, they could lobby for policy change that will make it easier for these alternatives to emerge. Systems entrepreneurs hold their plans lightly. They take their steer from the community itself, rather than from desk research. They iterate, learn, and change direction as the movement advances and they understand that all of this work takes time.

“Knowing that there are no easy answers to truly complex problems, system leaders cultivate the conditions wherein collective wisdom emerges over time through a ripening process that gradually brings about new ways of thinking, acting, and being.” — Peter Senge.

Their key skill is facilitation

Systems entrepreneurs are often natural ecosystem builders. It’s almost a personality type. They connect unlikely allies, build networks, they help people find others who want to change the same thing. Kevin Jones called these people “Community Quarterbacks”, Geneva Global describes them as “a person or organization that facilitates a change to an entire ecosystem, by addressing and incorporating all the components and actors required to move the needle on a particular social issue.”

Either way, they build momentum by creating and capturing the energy of key people within a system and get them organized in new constellations to intervene.

They are also often natural diplomats. They can wear many hats, talk to senior and junior, activist and executive. They find language that brings people along together, rather than alienates.

As a result, getting good at facilitation is the key skill of a systems entrepreneur. Facilitation is important because it marks the shift in a mindset from us thinking we can ‘make change happen’ towards one where we create the supportive conditions where the people lead change themselves. As Lucho Osorio-Cortes a markets systems specialist at the BEAM Exchange says “Facilitation, is the creation of appropriate conditions for the market actors to change their system, in ways that make sense to them, at their own rhythms and maximizing their own resources.”

They get off their bum and make stuff happen

They initiate. They create projects and programs and coalitions and incubators that didn’t exist before. They are entrepreneurial in nature, even if money isn’t the value they create.

They also take personal risk, sometimes financial risk too. As disruptors of the status quo, their role is often questioned (‘who are you to convene?’). They have to lead strategy that goes against the wishes of powerful actors, without complete knowledge of where they will end up.

So what?

Systemic problems require systemic approaches, but instead we still rely on traditional approaches to social and environmental change, funding ideas that work on symptoms not causes.

There is a growing movement of systems entrepreneurs who have been experimenting with systems change theory and are learning what works and what doesn’t in practice, but their work is often invisible and undervalued. One step away from the impact, it can be hard to fund and as a result the field doesn’t have the coherence nor the visibility to have the impact society needs.

To help them succeed, two things badly need to happen:

1. We need to bring together the systems entrepreneurs. To connect, learn and find peer support.
2. We need to get better at funding them. This is starting to happen. Indy Johar is working on sparking a movement around ‘systems venturing’. Bobby Fishkin and colleagues in San Francisco are convening a growing group around impact investing for systems change and several groups of philanthropic funders have met to start to work this out including a retreat hosted by SiX last year in Canada.

We plan to get organized around solving these problems in 2018. If you are interested in helping to make this happen, please do get in touch rachel@thesystemstudio.com.

The Challenge of Systems Leadership

This post first appeared on the Kumu Medium site

“At no time in history have we needed… system leaders more.”

— Peter Senge et al in their seminal 2015 SSIR article The Dawn of Systems Leadership

But, being a systems leader is hard work. It’s slow, painstaking, with many dead ends, limited fans and just when you think ‘why am I doing this again?’, a smattering of inspiring, life affirming moments that keep you committed to the cause.

If we need a pipeline of systems leaders to get working on our multiple interconnected challenges, we need to support them to do their work better and to stick at it when it gets tough. This starts with an understanding of the unique challenges they face. Here’s a few:

Being a systems leader makes you question your assumptions about everything

And that’s exhausting. Mapping systems and hearing multiple perspectives, you start to see how society, structured by our ancestors, continues to be reinforced by the institutions we are surrounded by. You hear the voices of the people who have lost out under those arrangements and see your place in the order of things, which is often uncomfortable.

I realized a year or so in that I’d been handed what I call ‘the colored glasses of culture’ at birth. A set of beliefs, behaviors and values for ‘the way we do things around here’. The more I delved into a systems approach, the more these assumptions were exposed and the more I questioned my own views. As a British person, for example, am I really supposed to be proud of Churchill and the British Empire? Is it ok that we partied so hard at University, while others can’t afford to attend school? At what age did I realize that being white was a ‘race’ too, not just a default? What does that mean for people of color?

The unraveling of things I was taught to take for granted has led to wave after wave of new awareness. It starts with a niggling cognitive dissonance that gets louder over time and prompts me to try and change my own behavior.

It’s much easier to get angry, much harder to listen, to understand and to try and change yourself. But systems leaders, if they are doing their work well, set out on a lifelong journey of self-discovery. As Senge et al say:

“Real change starts with recognizing that we are part of the systems we seek to change. The fear and distrust we seek to remedy also exist within us — as do the anger, sorrow, doubt, and frustration. Our actions will not become more effective until we shift the nature of the awareness and thinking behind the actions.”

Are you an expert or are you ignorant?

Vanessa Kirsch, Jim Bildner and Jeff Walker in HBR said of system entrepreneurs “They must have a deep understanding of the system or systems they are trying to change and all the factors that shape it.”

While Peter Senge et al said: “one of their greatest contributions can come from the strength of their ignorance, which gives them permission to ask obvious questions and to embody an openness and commitment to their own ongoing learning and growth that eventually infuse larger change efforts.”

While these insights might appear contradictory, I think they actually just highlight another dissonance systems leaders face.

As co-leaders of The Finance Innovation Lab, we had limited background in finance and as a result, our credibility to convene was called into question often. But as I noticed in 2011, my lack of knowledge was actually a strength. There were so many ‘positions’ we could’ve stood for within our community: ecological vs environmental economists, investment bankers vs alternative currency peeps, fintech vs impact investing. Everyone had deep knowledge of their territory. If we’d been advocates for one of these positions over the others it certainly would have cut the diversity of our project at the beginning.

You see, a systems leader is often a convener of difference. You have to know enough about the different positions within that system you’re working on to understand the dynamics at play, and then you need to be willing to suspend your assumptions when you host a gathering. If you show up with a strong agenda, siding with one group over another, your guests will spot it a mile off and it will significantly derail your work.

Unless of course you’re convening a ‘scene’ within the movement. And this is why your role is complex.

By a ‘scene’ I mean a set of actors who want to do the same thing — like a sharing economy group, a gender lens investing group, or a fintech for good group. In this case you are building a sense of camaraderie based on similarity. Here it helps to be a champion of the cause, to illuminate shared interest and support the group to imagine just how powerful they could be if they acted together.

A beginners mindset or a lack of understanding of the players, the issues, and the challenges is a stumbling block here. You have to know your stuff to have credibility and to have the power to convene a ‘scene’.

Perhaps being a systems leader is someone with a birds-eye view who doesknow what they don’t know. Not an expert, but a convener of them.

Are you an activist or a diplomat?

You have to care enough to act, but as a systems leader, while you have a personal view about what needs to change in the system, you must have the ability to authentically put those views aside when it comes to bringing people together. Geneva Global described that “Acting as a neutral facilitator…a networker, and a diplomat” are crucial capacities of a systems leader. Senge et al say:

“All change requires passionate advocates. But advocates often become stuck in their own views and become ineffective in engaging others with different views. This is why effective system leaders continually cultivate their ability to listen and their willingness to inquire into views with which they do not agree.”

This involves an ability to ‘suck it up’ rather than to ‘blow up’ when people attack you. That is why systems change process often leans on Buddhist and peace keeping techniques (and takes lots of practice). It comes from focusing on a vision for how things ‘could be’ rather than focusing on the symptoms that currently enrage warring sides. It can be really difficult and it takes restraint.

Collaboration is key, but bad collaboration hurts

Collaboration in systems change programs comes in two forms:

1. As a systems leader you are almost certainly collaborating with people directly. This might be with key co-founders, funders, peers, networks, consultants. They will help you to convene diversity and support the ecosystem that emerges in ways you could never do on your own.
2. You will be asking others to collaborate in new ways. As the host of a diverse ecosystem made up of relevant industry actors, innovators, policy makers, you will be asking them to do the same.

Learning how to collaborate yourself, teaches you a huge amount about how to create the conditions for others to do the same. It also keeps you humble because it reminds you just how hard it is to do well. This challenge is something Adam Kahane talks about in his book Collaborating with the Enemy, so I know I’m not alone on this:

“I have also wrestled with this challenge. At home, at work, in the community, I have at various times found myself needing to get things done with people I don’t agree with or like or trust. In these situations, I have felt not only frustrated, upset, and angry, but also baffled and embarrassed: how could I, a person whose work is to help people collaborate with their enemies, find it so difficult to do so myself? ….The most important lesson — obvious to some, surprising to others — is that collaborating with the enemy, although not fun or easy, is possible.”

You need to learn lots of new skills

Facilitation in the broadest sense is key to systems leadership. Your role involves facilitating an ecosystem of solutions to your systemic challenge: bridging, translating, connecting, building. But systems are different and what’s required in one project will not necessarily translate to another.

Daniela Papi-Thornton in her TEDx talk, highlights the range of skills systems entrepreneurs need to be successful:

“Real system change entrepreneurs are agnostic about the tools they use to create change. Yeah they might start a social business if that’s what’s needed, but if that doesn’t work… they’ll do something else. They will work with governments to get new policy, write a book, work with corporates’, work with non profits, be activists, they might even hug a tree from time to time.”

So being a systems leader means you need to have to be open to being a beginner again. To be continuously learning rather than enjoying your ‘expertness’.

In the Finance Innovation Lab we learnt coaching skills, design thinking, how to facilitate, business writing, network building, policy advocacy and tools for campaigning (among others). Some of this was funded by my organization at the time (ICAEW), but some of it we paid for ourselves and did in our free time.

Where next?

Systems leaders have a complex job to do and they therefore need thoughtful support. The School of Systems change are doing a great job at this. Tatiana Fraser and I are plotting a new program of support for systems leaders.

But we need more.

More incubators, more accelerators, more coaches, more mentors and more community.

Common challenges in systems change

These are some of the challenges I’ve spotted;

Power dynamics are always at play in systems change work. How do you build enough credibility to convene the best actors in a system? How do you get finance for your work when the people with the money often have a vested interest in things staying the same? How do you accept money from the power brokers of a system and keep questioning its foundations? If you are a funder, how do you get close enough to the actors in a system, to be able to make a fair assessment of the project? 

Building trust To lead systems change you have to be someone who can hold their own with different players in the system. Heads of industry, regulators, entrepreneurs, activists. You need to be able to win genuine trust and build empathy for the different points of view. Sometimes this requires biting your tongue, rather than sharing exactly what you think because it's not helpful to the process. 

Hosting You need to be a skilled convener because the process of hosting these communities is so key. Facilitation can be disastrous if done poorly, how do you get skilled up on this while juggling multiple other balls?  

Measuring impact and securing funding systemic innovation takes time and requires emergent strategy. Funders are still learning how to back this kind of work and need to know outcomes and impact.

Overwhelm Hardly surprising given the above, acting on many places of the system at once and nurturing these varied communities can cause burn out. Your role involves bringing together a dissatisfied group of stakeholders, surfacing that discomfort, motivating others into action, nurturing these communities over the long term, whilst finding the words to report back on progress as it emerges to secure funding. This can be exhausting work and burn out is a common phenomenon.

Strategies for systems change: My presentation @Harvard, in summary

Lorin Fries, Head of Food Systems Collaboration at the World Economic Forum and Ava Lala from Geneva Global and I spoke at the Harvard Social Enterprise conference in March on the topic of 'systems entrepreneurship'. Big thanks to Jeff Glenn for making it happen. 

This is a summary of what I said.

Our audience at the Harvard Kennedy School of Government

Our strategy for systems change: The Finance Innovation Lab

The Finance Innovation Lab blustered into existence on a rainy Friday, as few weeks before Christmas. The financial crisis had just hit and the news was full of people leaving skyscrapers carrying their belongings and graphs with arrows pointing downwards. 

I was working at ICAEW (The Institute of Chartered Accountants in England and Wales) and we came together with WWF to host a one off event. A 'Credit Crunch Brunch', as an experiment to see what would happen if we brought our two groups of stakeholders together. We convened them around the question 'how might we create a financial system that sustains people and planet?' 

The event itself was pretty badly designed and badly facilitated. We didn't really know each other, let alone know what we were doing, but it didn't matter, it was totally oversubscribed.

We had brought together shiny suited accountants, lawyers and investment bankers, with environmental activists, corduroy wearing ecological economists who'd taken the train down from Cambridge University and twenty something economic justice campaigners. These were not people used to being in the same room together. They didn't read the same newspapers, their kids didn't go to the same schools, on paper they didn't really like each other very much. But if we did anything right that day, it was that we allowed them lots of time to talk to each other. And they started and didn't stop. By the end of the day we knew this was a project that needed to continue.

Over the next four years or so we worked first with Reos Partners and then with The Hara Collaborative to design a strategy for systems change. Our strategy was in simplified terms to:  

• Convene a diverse group of stakeholders from across the financial system
• Host them at 150 person events
• Use participatory facilitation methods (namely Open Space) to get them organized into groups of people who wanted to change the same thing
• Experiment with different ways of supporting the most promising solutions that emerged from this process 

Lots of these experiments failed of course, but some of them flew. The Natural Capital Coalition, grew from an innovation group in the Lab on 'internalizing externalities', its now a million dollar project supported by the World Bank and Rockefeller Foundation among others. Campaign Lab, designed to support economic justice campaigners, by teaching systemic strategy, is in its fourth year and AuditFutures, funded by the Big Four accounting organizations is innovating the future of the profession for society.  

How did our experiments change the system? 

When we emerged from the most busy period of the Lab and caught our breath, we tried to write it all up (see my blog on top tips I learnt from this painful process!).  We came across Transition Theory and found it a very useful framework to explain retrospectively how our work was working towards systems change in finance. 

Transition Theory (Geels 2002) 

The theory goes that if you want to try and change a system, you should work at multiple levels at the same time. He names three: 

1. Landscape This is the 'climate of ideas', culture, societies' world view. This is the slowest to change.  
2. Regime The Institutions, markets, organizations, companies we have built. The rules, policies and procedures that govern them. This is also slow to change. 
3. Niches of Innovation The pockets of innovation that bubble up and represent alternatives to the current regime. Often built on different values, or with a different culture to the mainstream system. 

Some Finance Innovation Lab interventions 

On reflection we saw that our experiments fitted into these levels:

• Landscape Campaign Lab was changing the 'climate of ideas' by supporting campaigners to be more effective at calling out the deficiencies of the system
• Regime Our Disruptive Finance program, brought together NGOs and think tanks across the system to lobby government to change the rules of the game in finance    
• Niches of Innovation Simply by convening diverse people at 'Assemblies' and drinks we were helping to build a pipeline of new innovation. Helping to inspire and spark new ideas and to connect unconnected innovators. The Labs recently launched Fellowship program gets much more intentional about providing leadership support and community to pioneers who are innovating for good in the financial system.  

Common strategies for systems change

For the last three years or so, I have been actively researching what everyone else is doing to change systems. Aware that we by no means had all the answers, I wondered 'what are other strategies for shifting systems?'.

This I think is a useful exploration because there is growing interest in how to 'do' systems change. A common challenge I hear from potential systems changers is 'The theory is too complex and I have no idea where to start. 

I have convened or been involved in multiple gatherings around systems change over the years (Leaders Shaping Market Systems, Systemschangers.com, Keywords, the SiX Funders node) and I am starting to see some patterns.  Below I share some common strategies I see for intervening in systems, mapped onto Transition Theory. 

Common Strategies for systems change, mapped onto transition theory 

• Landscape Tell stories yourself that point out the problems of the current system and highlight better ways of doing things. Engage the most skilled storytellers to do this for you; the media, campaigners and artists of all types. Create accelerators to support them to do this better.
• Regime Convene actors across the incumbent systems and get them organized to come up with a shared declaration of what they think needs to change. Help them lobby the institutions who set the rules. Support pockets of innovators within the system. Link them up regularly and build programs that make it ok to question the current regime. Take this one step further and build incubators where they can build ideas about how to do things differently, from within. 
• Niches of innovation Convene diverse actors to spark inspiration and build a pipeline for new ideas. Create incubators and accelerators to turn the best ideas into reality. Fund these experiments. Fund an ecosystem of support of new ideas and actors. Build a 'demonstrator', a physical example like a sustainable ship or an innovative school, to 'prove it in a pocket', so it can spread.   

Different types of system

Typically systems entrepreneurs spend a great deal of time connecting actors across their chosen system and use a number of the strategies above to intervene, at the same time. But the interventions they pick vary massively depending on the kind of system they are working on. 

Different types of systems 

You could be looking to shift an oligopoly in say food, finance or energy. You might be doing 'Pro-poor market development', mapping the supply chain of an inefficient market system in the developing world, like milk production, to see where you could fix broken links. You might be looking to shift an existing institution or organization itself, public service department or intergovernmental organization,  or to build a new market system, like Gender lens investing, where one currently doesn't exist. You might be taking on a black market system, trying to uncover how it works and breaking it down. Or you might be convening actors from across all of these kinds of systems, trying to move many of them at the same time. 

Characteristics of systems entrepreneurs

I ended my presentation by highlighting a few personality traits I'd noticed in the best system entrepreneurs I know. They are typically: 

• Optimistic despite most people telling them repeatedly that change was impossible 
• Open-minded a necessary trait for listening to the views of different people within the system, suspending judgment, being empathetic 
• Patient systems change projects are slow by nature. Transformation and glory for a couple of years' work is unlikely  
• Humble they are building a network of brilliant people who can work in new ways to change things. It's really not about one glorious leader, but rather someone who can cultivate the conditions for others to shine. 

I can't help myself slip in a note and say that most of them are also women. I'm wondering whether this is because we are socialized to be diplomatic and patient, or that maybe that our presence in powerful systems is sadly still unusual, so creates a different vibe that allows people to behave differently. I'm not sure. A thread I'm definitely interested to explore in the future. 

 What do you think?

This is obviously an over simplification of strategies for systems change.

But honestly I think I'm on a mission to radically simplify systems change.

I know from my own experience how much potential it holds and at the same time it is so sadly missing from so many social change initiatives. I have seen that one of the most significant barriers to spreading systemic thinking is that currently the books, theories, maps and terminology are completely overwhelming. It's just too damn intimidating.  I don't actually think it is that complex. 

But I would love to hear your thoughts. Specifically: 

• What other major strategies for systems change am I missing? 
• What other kinds of human systems am I missing that are the subject of systems change initiatives?

My aim is to keep working on this and to create a kind of 'beginners guide to systems change' that is so simple that anyone can pick it up and get started. 

Looking to create a strategy for systems change, but stuck? We can help you cut through the noise and develop a clear way forward. Get in touch rachel@thesystemstudio.com

The field of systems change is growing

"If no one shows up, I'm looking forward to listening to you guys anyway" we said to each other. 

The 'we' was Lorin Fries, Head of Food Systems Collaboration at the World Economic Forum and Ava Lala from Geneva Global and I. We had been invited by Jeff Glenn to speak on a panel at the Harvard Social Enterprise conference on the topic of 'systems entrepreneurship'. 

The conference itself was on a Saturday. The Saturday before I moved our family from NYC to San Francisco, our apartment in boxes, the day before 20 4 year olds' were due to descend on my house for my daughters birthday party, and I had to catch a 3am flight to get there on time. Will this really be worth it? I thought to myself. 

My doubt was compounded by what I had to say in my presentation. That social entrepreneurs are a different breed to social entrepreneurs. I described in some detail my experience as Co-Founder of The Finance Innovation Lab. How we had built an infrastructure of support for the social businesses in the financial system, but that when we looked up for support ourselves, we found it hard to find peers, let alone the awards, incubators and conferences the social enterprise movement enjoyed. Bitter? Well yes slightly.

But actually you know, it was worth it. My co-panelists were two sassy women who regaled fascinating stories of convening the CEOs of the worlds biggest food companies for tough talks at Davos and convincing major actors around sex trafficking in India to work together.  

And seventy people turned up. Seventy. This was a major milestone for me. I have been tracking the emergence of the field of systems change practice in earnest for the last four years. You can read a publication I co-wrote with Tim Draimin on the topic last year, Mapping Momentum.

Sure, running the Lab was lonely, but if I was doing it again now, I'm not sure I'd feel so alone. SSIR has published 7 articles this year with 'systems change' in the title. HBR and Fast Company boast another a cluster each. Organizations from Acumen to Skoll to WEF are extolling the virtues of a systemic approach to social problems. Forum for the Futures School for Systems change has launched its Basecamp training program on systems change and funders are getting serious about how to support this kind of work. Things are moving in the right direction and I can't wait to see where we are this time next year. 

Researching the field of systems change? We can help you cut through the noise and develop a clear way forward. Get in touch rachel@thesystemstudio.com